GiG Strengthens UK Presence With Jupiter Gaming Agreement

GiG Software has actually gotten in into an arrangement with digital marketing and iGaming operator Jupiter Gaming to migrate numerous of its online gambling establishment brand names onto GiG's CoreX platform and SportX sportsbook solution.


The collaboration marks an additional step in GiG's expansion within the UK's regulated online video gaming market, following the current rollout of brand-new operator brands in the jurisdiction, consisting of ITV Win.


The migration will see Jupiter Gaming transition multiple brand names onto GiG's 'innovation environment', created to improve operational performance and regulatory compliance.


Under the contract, the Jersey-based organization will release GiG's CoreX platform, supported by the company's DataX and LogicX modules, along with the SportX sportsbook.


The migration is anticipated to be completed later on this year, allowing the business to run its brands on a single platform.


Stockholm-listed GiG stated its SportX sportsbook will supply innovative trading, pricing and danger management tools, assisting Jupiter Gaming better control exposure and improve margins.


"GiG's proven shipment in the UK, combined with the depth of its CoreX item and SportX sportsbook, made a migration to the platform a clear strategic action for Jupiter Gaming," stated James Lowrey, Chief People Officer representing Jupiter Gaming.


"We anticipate leveraging GiG's technology to further reinforce Jupiter's position in the market."


The agreement reflects Jupiter Gaming's decision to bring its brands onto a single technology platform that can support future growth while satisfying the UK's strict regulative requirements. The UK is one of the world's most competitive and firmly managed iGaming markets, as seen by relocations as recent as today.


Culture Secretary Lisa Nandy validated that operators unlicensed in the UK will likely be disallowed from sponsoring British sports clubs. Other current examples of the UK tightening its guideline include the formation of the Illegal Gambling in addition to tax increases late in 2015 which were revealed in the Autumn Budget.