From 55% To 75% Share: How EveryMatrix Delivers For Tier One Clients
By Daniel Clark, Group Commercial Director at EveryMatrix.
With ICE 2026 just weeks away, at EveryMatrix we've been working along with our tier one clients to curate a series of success stories, showcasing how exceptional technology can considerably and sustainably grow operator and lottery game brand names.
At this year's worldwide gaming occasion in Barcelona (stand 2Q50) visitors, customers and prospects aiming to change from underperforming tradition platform innovation to our advanced turnkey options, will have the ability to touch, listen and discover our at their leisure within a devoted location.
Below is a preview of just 3 of those stories: powering a new age of sports betting in a freshly controlled market with the Hungarian National Lottery and digital brand TippmixPRO; Building a UK Turnkey powerhouse with challenger brand name BetTom; and supplying a responsible gambling experience to millions of Norwegians with Norsk Tipping.
TippMixPRO - Hungarian Lottery
This was among our biggest jobs including numerous groups, a bespoke technique and a laser concentrate on customer-centricity.
Founded in 1991, Szerencsejáték Zrt is Hungary's state-owned lotto and video gaming supplier has more than 7,700 retail outlets nationwide, using everything from lottery game tickets to sports wagering.
When the country's online sports betting market opened to competition in 2023, Szerencsejáték recognised it had an opportunity, as well as an obstacle. To thrive in this new regulated location, its online brand name TippmixPRO required a modern, compliant and scalable platform efficient in meeting rigorous technical requirements while also delivering a terrific experience for Hungarian gamers.
New regulated market, a new era
The new framework came with major needs around accountable betting, gamer protection and information openness. Any partner would require to show not only technical expertise, but likewise the capability to navigate complex guidelines and provide tailored options for a state-owned operator under heavy assessment.
EveryMatrix was one of 27 providers to go into the general public tender procedure. After a strenuous, multi-stage treatment, we were awarded the opportunity to power TippmixPRO with an end-to-end digital sportsbook option.
Delivering an in your area hosted, regulation-ready sportsbook
Among the primary conditions was that all customer information had to remain within Hungary. To achieve this, we built a new local information centre, complete with more than 100 servers and large volumes of dedicated hardware.
Responsible gaming was another foundation. Working with third-party companies, we incorporated robust self-exclusion tools, stringent age verification, deposit limits and on-site messaging into the OddsMatrix sportsbook, making sure complete alignment with Hungary's requirements.
Launching a new chapter
The brand-new TippmixPRO, powered by EveryMatrix, went reside in October 2023. Today the brand continues to go from strength to strength. Sportsbook coverage reaches more than 120,000 regular monthly events, while our Bet Builder product by means of our sportsbook platform has actually given players more option and engagement than ever before. Acquisition and retention were also increased through bonusing tools, while automated danger management drove performance throughout operations.
What started as a regulative challenge has actually developed into a success story that continues to grow as TippmixPRO enhances its position in Hungary's recently competitive wagering landscape.
BetTom
Introducing BetTom, one of the most vibrant sportsbook-focused brands to enter the UK market recently. The brand is developed on a simple but effective concept: to deliver a scalable, customised betting experience that puts leisure clients initially.
To bring his vision to reality, BetTom needed more than a provider; a platform partner capable of providing a localised, special modern video gaming experience with gamer choice and operator control at the heart of it.
Choosing a platform partner for development
Throughout 2024, the company led a comprehensive procurement procedure to find a partner who could support its aspirations and the mix of our global expertise and UK focused acquisition of FSB Technology indicated it signed a multi-year handle EveryMatrix.
With a broad product proposal needed, the operator picked EveryMatrix's complete turnkey solution across crucial verticals of sport, casino, platform and affiliate.
These best-of-breed items deliver unequalled scale across content, bonusing and information while offering localised functions for the co.uk market via a proprietary horse racing platform, UK focused lobby management and affiliate market intelligence.
Given horse racing's value to BetTom's proposition, our exclusive platform was essential to the partnership, offering complete pricing control, integrated bonusing and 24/7 trading team access.
BetTom went survive on schedule in May 2025, perfectly timed for the marque occasions of the UK flat racing season
From ambition to acceleration
Since going live BetTom has quickly became the fastest-growing operator on our sportsbook platform, attaining eight-figure month-to-month turnover and preserving strong double-digit revenue margins.
Its customised marketing method, powered by our data capabilities and bonusing tools, is driving exceptional gamer acquisition, consistent retention and high lifetime worth.
Norsk Tipping
With exclusive rights to online betting in the country Norsk Tipping plays a special role in the Norwegian market. Founded to channel betting earnings back into society, it runs under strict policies and faces a significant obstacle: balancing home entertainment and obligation in an extremely regulated market.
In 2016, Norsk Tipping chose it needed a brand-new solution, introducing a global tender to discover a partner capable of providing a safe and secure, compliant and interesting gambling establishment platform. After a year-long choice procedure including 10 companies, the business selected EveryMatrix.
Balancing compliance and engagement in a regulated market
All net earnings from Norsk Tipping are assigned to sports, culture and NGOs but its function provides an obstacle: balancing home entertainment and responsibility. In a highly controlled market, the business must secure players from harm while offering a modern-day video gaming experience that contends with overseas operators.
It required more than just an aggregator. It wanted:
An innovative iGaming combination platform with easy command and control.
Compliance-first tools to enforce stringent accountable gaming standards.
Seamless content delivery from several providers through a single API.
Stability and uptime through 24/7 tracking and technical assistance.
EveryMatrix gambling establishment platform powers Norsk Tipping's journey
From day one, we aligned our platform with Norsk Tipping's mission of safe, engaging and socially responsible gaming. Beyond content aggregation, our casino platform offers productivity functions within lobby management and game management, along with responsible gambling and compliance functionalities.